IWC’s iPhone application is officially live. The app is available for free download on iTunes – just log in to iTunes and search “IWC” to locate it. The app showcases the entire collection, plays all of the IWC films, downloads screensavers and locates IWC Boutiques and authorized retailers. Users can explore details of the IWC watch collection through images and specifications. Complicated mechanisms are explained with digital animations. Use the “try it on” function to virtually put various IWC models on your wrist.
Here are a few screenshots…
