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Jaeger-LeCoultre Sponsors Paris Art Show

Jaeger-Lecoultre and Les InséparablesFor those of our readers with an interest in contemporary art and photography who may be visiting Paris in the first half of this year, you might like to know about an exhibition being sponsored by Jaeger-LeCoultre.

The exhibition entitled ‘Does your image reflect me?‘ is by artist Esther Shalev-Gerz and is on show at Paris’s prestigious gallery the Jeu de Paume, from 9 February to 6 June 2010.

Jaeger-LeCoultre takes its patronage of contemporary art and photography seriously. And, this sponsoring of Esther Shalev-Gerz’s exhibition is another in a long line of various associations with major artists. Up until now these associations have included the production, the publication and exhibition of works by Cindy Sherman, Lee Friedlander, Edouard Steichen, and Richard Avedon. The most recent being a 2009 exhibition by Tutto Fellini also at the Jeu de Paume.

Esther Shalev-Gerz was born in Vilnius, Lithuania, and grew up in Israel. Since 1984 she has lived in Paris. Her art which includes photographs, videos and sculptures are often commissions for public space.

With Esther Shalev-Gerz, Jaeger-LeCoultre has taken its involvement with the art community to to new levels by directly participating in the actual creation and production of one of the artist’s ten works on show. ‘The Inseparables’, pictured above, is a large-scale clock produced by the Swiss Manufacture Jaeger-LeCoultre.

The Galerie du Jeu de Paume can be found on la place de la Concorde in Paris.

Jaeger-LeCoultre Sponsors Paris Art Show

Jaeger-Lecoultre and Les InséparablesFor those of our readers with an interest in contemporary art and photography who may be visiting Paris in the first half of this year, you might like to know about an exhibition being sponsored by Jaeger-LeCoultre.

The exhibition entitled ‘Does your image reflect me?‘ is by artist Esther Shalev-Gerz and is on show at Paris’s prestigious gallery the Jeu de Paume, from 9 February to 6 June 2010.

Jaeger-LeCoultre takes its patronage of contemporary art and photography seriously. And, this sponsoring of Esther Shalev-Gerz’s exhibition is another in a long line of various associations with major artists. Up until now these associations have included the production, the publication and exhibition of works by Cindy Sherman, Lee Friedlander, Edouard Steichen, and Richard Avedon. The most recent being a 2009 exhibition by Tutto Fellini also at the Jeu de Paume.

Jaeger-LeCoultre Sophisticated Master Grande Tradition Tourbillon a Quantieme Perpetuel Watch

The Jaeger-LeCoultre Master Grande Tradition line, introduced in 2009, smartly unites technical innovations with long-established horological traditions. The line consists exclusively from watches that boast a double complication and reflect the inventive spirit and strive for excellence of the Grande Maison located in the Vallee de Joux.

The latest member of the line is the Master Grande Tradition Tourbillon a Quantieme Perpetuel watch. The timepiece has two sophisticated complications - a tourbillon and a perpetual calendar that represent a highly original conception based on a split-level structure. The dial of the Jaeger-LeCoultre watch has an upper part that features the hours and minutes, along with the perpetual calendar indications, and a lower part, with a slight difference of level that makes the tourbillon even more eye-catching.

Alicia Keys dons Jaeger- LeCoultre Reverso Squadro Lady Automatic in her “Superwomen” music video.

keyslecoultrewatch_lrg.jpgAlicia Keys new music video “Superwomen” is a testament to the power and will of a women, succeeding against all odds. Alicia Keys acts as a student, striving for education, in Africa; a female astronaut who pushed forward; a struggling single mother who goes back to school, and an entrepreneur, balancing being a mom and having a business. The movie portrays real people with real names and a real life. It is strong, an inspiration to all those women, taking their lives in their own hands, and being successful.

Alicia Keys in her entrepreneur role is seated at the head of the table, wearing severe black rimmed glasses, a fuchsia blouse and Jaeger-LeCoultre’s watches. Alicia Keys consults her watch near the end of her board meeting, displaying the unique two faces of the Reverso Squadro Lady Automatic. The watch epitomizes the many roles that today’s women has to fill. The Reverso Squadro Lady merges the iconic Reverso swivel case with distinct characteristics unique to this luxury watch. The elegant bold lines of the Reverso Squadro capture the resilient courage of a women.

Jaeger-Lecoultre Watches Win Again

jaeger-lecoultre-watchesCreated in 2009, the Master Grande Tradition Tourbillon à Quantième Perpétuel has just been awarded First Prize in the ‘High Complications’ category, as voted for by a panel of horological experts at the Munichtime ‘09 Exposition. In so doing, this fine watch continues a tradition of award winning Jaeger-Lecoultre watches.

Typical of the Jaeger-Lecoultre tradition, this exceptional model has a double-complication movement. The technical aspects of the automatic calibre, such as the titanium tourbillon carriage, the high-inertia and high-frequency balance, as well as the oscillating weight that has been mounted on ceramic ball-bearings, all work to enable the timepiece to achieve outstanding levels of performance.

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